Anita Dunn Punks the Press

I believe Anita Dunn, White House Communications Director, is an incredibly smart woman.  Either that or she has very smart people around her.

It was no secret that the Obama campaign utilized technology better than any other Presidential candidate (or any candidate for that matter) ever has in modern history.  The video below describes their strategy of how they really shaped the way the media reported things about Obama during the 2008 campaign. 

From WorldNetDaily:

President Obama’s presidential campaign focused on “making” the news media cover certain issues while rarely communicating anything to the press unless it was “controlled,” White House Communications Director Anita Dunn disclosed to the Dominican government at a videotaped conference .

“Very rarely did we communicate through the press anything that we didn’t absolutely control,” said Dunn.

“One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters,” said Dunn, referring to Plouffe, who was Obama’s chief campaign manager.

“We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it,” Dunn said.

Continued Dunn: “Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying.”

 

What a brilliant strategy.  If the present day press can be led along on a string so easily, why is the other side not doing this?  Is it really that easy?

Really, this is not a new strategy.  In sales you always want to be driving the car moving your prospect from point A to point B.  You may veer off the path during the trip but you really want to be the one in charge.  The same goes here: the democrats are much much better at framing the argument and sticking to their guns no matter what comes along.  If you think back during the 2008 campaign it was the McCain camp that was generally reactive to situations and the Obama campaign was proactive.  This video lays that out perfectly.

Now I’m not an operative for the GOP, and don’t want to be one, but if the conservative side is going to combat this they are going to have to wake up and embrace technology.  The bloggers have already done this, but the majority of the American public do not read blogs.  The Republicans are much more likely to have varied opinions about the direction of the country (within the party) and a strategy like Ms. Dunn’s would probably not work the same way, but you have to start somewhere. 

Attn: Michael Steele – take notes from Anita Dunn and the Obama campaign.  This is the only way you will have to take back any seats next year. 

Of course, this is just my opinion.

Rob’s Rant

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