Anita Dunn Punks the Press

I believe Anita Dunn, White House Communications Director, is an incredibly smart woman.  Either that or she has very smart people around her.

It was no secret that the Obama campaign utilized technology better than any other Presidential candidate (or any candidate for that matter) ever has in modern history.  The video below describes their strategy of how they really shaped the way the media reported things about Obama during the 2008 campaign. 

From WorldNetDaily:

President Obama’s presidential campaign focused on “making” the news media cover certain issues while rarely communicating anything to the press unless it was “controlled,” White House Communications Director Anita Dunn disclosed to the Dominican government at a videotaped conference .

“Very rarely did we communicate through the press anything that we didn’t absolutely control,” said Dunn.

“One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters,” said Dunn, referring to Plouffe, who was Obama’s chief campaign manager.

“We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it,” Dunn said.

Continued Dunn: “Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying.”

 

What a brilliant strategy.  If the present day press can be led along on a string so easily, why is the other side not doing this?  Is it really that easy?

Really, this is not a new strategy.  In sales you always want to be driving the car moving your prospect from point A to point B.  You may veer off the path during the trip but you really want to be the one in charge.  The same goes here: the democrats are much much better at framing the argument and sticking to their guns no matter what comes along.  If you think back during the 2008 campaign it was the McCain camp that was generally reactive to situations and the Obama campaign was proactive.  This video lays that out perfectly.

Now I’m not an operative for the GOP, and don’t want to be one, but if the conservative side is going to combat this they are going to have to wake up and embrace technology.  The bloggers have already done this, but the majority of the American public do not read blogs.  The Republicans are much more likely to have varied opinions about the direction of the country (within the party) and a strategy like Ms. Dunn’s would probably not work the same way, but you have to start somewhere. 

Attn: Michael Steele – take notes from Anita Dunn and the Obama campaign.  This is the only way you will have to take back any seats next year. 

Of course, this is just my opinion.

Rob’s Rant

Advertisements

The Cow and the Ice Cream…How Obama Won The Election

cowicecream

I was sent the following story my mother, a retired fifth grade teacher.  I have no idea if this is a genuine story, but that really doesn’t matter.  It’s a good illustration none-the-less.

–From a teacher in the Nashville area–

“We are worried about ‘the cow’ when it is all about the ‘Ice Cream.’

 The most eye-opening civics lesson I ever had was while teaching third grade this year…

The presidential election was heating up and some of the children showed an interest.

 I decided we would have an election for a class president.  We would choose our nominees. They would make a campaign speech and the class would vote.   To simplify the process, candidates were nominated by other class members.

We discussed what kinds of characteristics these students should have.  We got many nominations and from those, Jamie and Olivia were picked to run for the top spot.  The class had done a great job in their selections.  Both candidates were good kids.

I thought Jamie might have an advantage because he got lots of parental support.  I had never seen Olivia’s mother.   

The day arrived when they were to make their speeches.   Jamie went first.  He had specific ideas about how to make our class a better place. He ended by promising to do his very best.  Everyone applauded and he sat down.

Now is was Olivia’s turn to speak.  Her speech was concise.  She said, “If you will vote for me, I will give you ice cream.”  She sat down.

The class went wild. “Yes! Yes!  We want ice cream.”  She surely would say more. She did not have to.

A discussion followed. How did she plan to pay for the ice cream?  She wasn’t sure.

Would her parents buy it or would the class pay for it.   She didn’t know.

The class really didn’t care.  All they were thinking about was ice cream.

 Jamie was forgotten. Olivia won by a landslide.

 Every time Barack Obama opened his mouth he offered ice cream and  52 percent of the people reacted like nine year olds.   They want ice cream.

 The other 48 percent know they’re going to have to feed the cow and clean up the mess.”

 

Would you like sprinkles on your ice cream.

Of course, it’s just my opinion.

Rob’s Rant

New Era In America

The election is finally over. After nearly 4 years of campaigning, it’s done. Man I’m tired.

I’m not surprised of the result, but the result does scare me. Having a radical liberal socialist in the White House should scare all of our citizens. It seems that the power of slick marketing and rhetoric trumps common sense.
Now that we are done and have a new President, we should further explore just who we got and open the package. I feel like we’re sitting around the tree on Christmas morning with all the wonderful presents. Your Mom and Dad tell you that they got you some great gifts and you’ll just love them. The only problem is that you can’t open them up to see what you have received. Kind of like Obama. No one has really delved into his associations, ideas, plan for our great country. I believe that many will be shocked in some of his associations and ideas -but maybe that is a pipe dream.
I truely hope that things turn around, but I’m not hopeful. Will he be able to inact all of his liberal ideas. I doubt it – and hope not. It would be viturally impossible for him to do everything promised – it would bankrupt our country. The reality is that the taxes for the producers will go up and those that pay no tax will get a check. Where I’m from we call that welfare.
Of course, that’s just my opinion.

Rob’s Rant

Rush Limbaugh & Voter Fraud?

I sometimes catch news programs on MSNBC. Of course, it’s on accident, but sometimes things catch my eye (no one really watches the network). I was in my hotel lobby tonight and saw a conversation with one of their biased anchors talking about possible voter fraud in Ohio. The commentator was discussing the issue with two ultra liberal guests talking about whether voters in Ohio could be charged with a felony for crossing over and voting for Hillary.

If you don’t understand – join the club. At the time of the Ohio and Texas elections, it was all but settled on the Right side of the aisle. If Hillary stays in the ballgame, then the process gets spread out until the Democratic convention this summer. Rush Limbaugh and other radio commentators encouraged voters to cross over and vote for Hillary to prolong the agony. Now some say that this is outright fraud and they should be charged as such. What???

If you want to cross over and vote for anyone in any election, who frickin’ cares. And really, how is it really “crossing over”. There are more independents in the US than those who identify with any one party – at least that’s what we are told. Could they be charged for not voting in the “independent” primary? Of course not, mainly because there is none.

Bottom line is that this is just done for attention and to keep the idea of disenfranchising the voter in the news. The only thing being disenfranchised is our intelligence.

Of Course, that’s just my opinion.

Rob’s Rant