The most highly anticipated Super Bowl ad prior to the big game was the Focus on the Family clip that included Heisman Trophy winner Tim Tebow and his mom. For weeks, all the talk has been that this is a Pro-Life ad and that CBS is negligent in allowing the ad to run. Now that the ad has run, I really don’t see the problem. My wife and I looked at each other last night and almost in unison said, “What’s the big deal?” You can judge for yourself.
Planned Parenthood decided to create their own ad with a couple of athletes. I have no idea if they actually saw the ad (Tebow ad) before it aired, but their ad seems a little out of sorts, in my opinion, but everyone has the opportunity to create their own ad and post it on Youtube.
If Planned Parenthood really wanted to diminish the value of the ad they would have just let it run. By focusing attention on the ad they guaranteed that millions would be sure to watch it, just to see what all the hubbub was about. I would say that Focus on the Family really got their money’s worth in advance publicity and continued exposure of the ad on Youtube with over 120,000 hits since yesterday. Gloria Allred will also push the ad to epic status. I’m not sure that was what she was going for, but it’s all publicity for her.
An article from Elizabeth Hovde in the opinion page of the The Oregonian newspaper ran last week outlining the “controversy.” Here is a snippet:
The idea that a mom of a famous athlete is going to be in an ad praising her choice to carry her child to full term has wrongly infuriated some people, including Gloria Allred. The pro-choice heroine and lawyer is busy trying to paint Pam Tebow a liar, saying because the Philippines outlaws abortion, she finds it hard to believe that doctors would recommend the procedure. (Never mind that Pam Tebow was an American who knew that in her home country abortions were routine procedures in 1987. And never mind that plenty of women had abortions in America long before they became legal. Has Allred forgotten her own arguments for and our own nation’s history with abortion? Abortions can be obtained, regardless of the law.)
Allred is threatening to file a complaint with the FTC and the FCC if the ad airs without disclosing that abortions were illegal in the Philippines at the time Pam Tebow made her choice. She is making a huge mistake attacking a woman for making statements that Allred can’t possibly disprove. And she’s revealing herself to be anti-choice in deciding that Pam Tebow’s choice isn’t worth hearing.
I for one am all for ads just like this one that are tastefully done. No where in the ad was there some call to action or chiding others for having abortions. CBS has discretion to accept or reject whatever ad they choose. They are a somewhat left leaning network in their news division but the marketing people obviously know the makeup of the country and decided to let this ad run. By rejecting an ad from a gay dating site they also revealed that they knew this would cause problems. I’d say they made a smart business decision but we’ll see when the ratings come in.
Of course, this is just my opinion.
Filed under: Commercials, Entertainment, Politics, Pro-Life, Sports, Videos | Tagged: Planned Parenthood Ad, Super Bowl Ads, Tebow Super Bowl Ad | Leave a comment »