I Thought We Were Post-Racial

A pseudo-controversy erupted this week when a Wal-Mart in Louisiana decided to mark down black Barbies to $3.00, 1/2 of the former price.   The race-baiters took the story and cried racism.  Sounds more like something called retail economics and inventory control to me – I guess that makes me a racist.

Are you kidding Cafferty?  Wal-Mart values white parents rather than black parents?  Wal-Mart values green (money) more than anything.

From a Wal-Mart spokesperson:

“To prepare for (s)pring inventory, a number of items are marked for clearance, ” spokeswoman Melissa O’Brien said in an e-mail. “… Both are great dolls. The red price sticker indicates that this particular doll was on clearance when the photo was taken, and though both dolls were priced the same to start, one was marked down due to its lower sales to hopefully increase purchase from customers.”

“Pricing like items differently is a part of inventory management in retailing,” O’Brien said.

Marking the price down would make the dolls more accessible to parents.  Where is the problem here. I wonder what the cry would have been if the white Barbie was cheaper than the black one?  They would sell out the white Barbies, that is what would happen.

Wal-Mart is a business interested in making as much money as possible.  If they thought a product would sell at a higher price and increase their margin, they would do it.

Of course, this is just my opinion.

Rob’s Rant

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