Anita Dunn Punks the Press

I believe Anita Dunn, White House Communications Director, is an incredibly smart woman.  Either that or she has very smart people around her.

It was no secret that the Obama campaign utilized technology better than any other Presidential candidate (or any candidate for that matter) ever has in modern history.  The video below describes their strategy of how they really shaped the way the media reported things about Obama during the 2008 campaign. 

From WorldNetDaily:

President Obama’s presidential campaign focused on “making” the news media cover certain issues while rarely communicating anything to the press unless it was “controlled,” White House Communications Director Anita Dunn disclosed to the Dominican government at a videotaped conference .

“Very rarely did we communicate through the press anything that we didn’t absolutely control,” said Dunn.

“One of the reasons we did so many of the David Plouffe videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters,” said Dunn, referring to Plouffe, who was Obama’s chief campaign manager.

“We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it,” Dunn said.

Continued Dunn: “Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. … Making the press cover what we were saying.”

 

What a brilliant strategy.  If the present day press can be led along on a string so easily, why is the other side not doing this?  Is it really that easy?

Really, this is not a new strategy.  In sales you always want to be driving the car moving your prospect from point A to point B.  You may veer off the path during the trip but you really want to be the one in charge.  The same goes here: the democrats are much much better at framing the argument and sticking to their guns no matter what comes along.  If you think back during the 2008 campaign it was the McCain camp that was generally reactive to situations and the Obama campaign was proactive.  This video lays that out perfectly.

Now I’m not an operative for the GOP, and don’t want to be one, but if the conservative side is going to combat this they are going to have to wake up and embrace technology.  The bloggers have already done this, but the majority of the American public do not read blogs.  The Republicans are much more likely to have varied opinions about the direction of the country (within the party) and a strategy like Ms. Dunn’s would probably not work the same way, but you have to start somewhere. 

Attn: Michael Steele – take notes from Anita Dunn and the Obama campaign.  This is the only way you will have to take back any seats next year. 

Of course, this is just my opinion.

Rob’s Rant

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Michael Steele is as Harsh as the Taliban

According to Barbara Boxer the head of the GOP, Michael Steele, is as harsh in his statements about the President’s Nobel Prize win as the Taliban and Hamas.  

From Michael Steele:

“The real question Americans are asking is ‘what has President Obama accomplished?’  It is unfortunate that the President’s star power has outshined tireless advocates who have made real achievements working towards peace and human rights.”

So is she really comparing the GOP to terrorist organizations?  Nice.  At least the commentators of the liberal MSNBC actually asked her to clarify her position.

Of course, this is just my opinion.

Rob’s Rant

New GOP Head A Turncoat?

I applauded the selection of Michael Steele as the head of the GOP.   Smart, talented and very capable to change the direction of the center leaning GOP.  For years the Republican party has skewed to the center – and sometimes left – in their dealings with Democrats and Liberals (usually one in the same).   I’m starting to have my doubts about Mr. Steele.

In a recent interview on the D.L. Hughley show, he took on criticism of him by the real leader of the conservative movement in America, Rush Limbaugh. He could have really struck a chord and articulated a true conservative position and backed up Mr. Limbaugh, but sadly this was not the case.  Rush is an entertainer, but he entertains while he informs.  You don’t have to agree with Rush or his delivery, but he is a very powerful force in America.

(The Rush Limbaugh comment comes about 6 minutes in if you don’t care to listen to the rest)

Mr. Steele, it’s breakfast in America and you need to wake up and smell the coffee.   Conservatives will not return to the Republican party until the GOP starts to show some character.  Stop apologizing for Conservatives and don’t dismiss them from your plans.  You can fool me once (George Bush), you can fool me twice (John McCain), but you won’t fool me again (2012 election).  I’d rather have incompetent liberals elected than compromise my principles again. 

Of course, that is just my opinion.

Rob’s Rant